and transformed it into an immersive experience that
makes the customer the designer of their own eyewear.
The key is not limit you in choosing your eyewear, as it accurs in the standard models. This will help you not invest huge capitals, just to have glasses, that maybe won't be sold.
Imagine for a moment to put yourself in your customers’ shoes: you go into an optical centre and find a range of products chosen and selected by staff that does not reflect the entire range of models available on the market. Companies produce thousands of different eyewear models and sales reps only choose the ones that sell the most to sell to opticians. The latter buy the models they think will suit the majority of their customers. When you enter a store you will have a limited choice made up of eyewear with a pre-set fitting and standard colours. In essence your choice will be filtered by what sales reps and opticians want to sell. Now imagine that you have the entire range of models, sizes, colours and have eyewear that fits perfectly on your face. You will be able to create customised eyewear from a complete range of choices. In addition to choosing Biometric eyewear, i.e. made using the actual measurements of your face, you can choose between two other different methods:
...that's the V.E.A. Store.
Today things are bought knowing that there is a limited time to sell them. Models go out of fashion and if they are not sold promptly they remain in stock. Opticians therefore invest money without getting any profit. V.E.A. Store turns this concept on its head: Before the product is sold and produced it is bought. This reduces investment in stock and makes it possible to fight the competition by optimising profit. In addition this way opticians can compete with the bargain prices that are on offer on the internet. Only then will you continue to provide customer service that no e-commerce site can ever provide. That's not all: customers will choose the size, shape and colours for their customised eyewear. You will no longer sell standard but made to measure eyewear. ...that’s the V.E.A. Store. The customised product market is continuously growing. Opticians will no longer sell standard products but ONLY what customers want.
|Mq.||Possibility of CNC and finish*||Conciergedesk||Shapes and demo eyewear panels||Large 55" screen||Virtual shop window||Welcome||Armchairs||Graphic Kit**|
|MINI STORE||fino a 35||1||done||done||done||2||done|
|MEGA STORE||> 80||done||2/3||done||done||done||done||4||done|
|SHOP IN SHOP||Corner in a multi-brand store||Kit V.E.A.
Includes a tablet, software, a camera and (possibly) "demo models"
*Possibility of CNC and finish the machinery may not be present in the store. In this case production will be carried out by Fabbrica Thema in the factory in Domegge di Cadore (BL) and sent within 5 days from the order.
**Graphic Kit: the kit includes an external sign, window transparencies, information packs, internal signs and coordinated images.
We have shown you the future, it's now up to you (in collaboration with us) to make it happen!GET YOUR FREE CONSULTATION
Contact us at your convenience and we will provide you
with all the information you need about the V.E.A. Store.